GEO · AI search visibility · Malaysia
Janice Pang
Founder of EasyFound
When customers ask AI for a business like yours, which names come back, and why? I research how AI answer engines decide which businesses to recommend, and help Malaysian businesses become one of them.
120 published studies · English, Bahasa Malaysia, 中文 · EasyFound tracks 6 AI engines
Asked in Bahasa Malaysia, ChatGPT still searched the web in English 87% of the time.
135 answers · English, Bahasa Malaysia, Mandarin · Malaysia
Why I started EasyFound
Why EasyFound exists
01 · The shift
Customers stopped searching. They started asking.
They used to type “dentist PJ” and scroll a list of links.
Now they ask ChatGPT a full question, and get a few names back.
Before · search box
Now · a question to AI
Can you suggest a good dentist in PJ? My son is scared of dentists.
02 · The gap
The answer happens where owners can’t see it.
Ten links became three names, in a private chat.
If yours isn’t one of them, you never find out why.
Most owners I meet know it matters. They just don’t know where to start.
AI answer · seen only by the customer
Here are a few dentists in PJ that are good with children:
03 · How I got here
I wanted to know how search really decides.
I helped take a company I worked with to #1 in search within a few months.
What stayed with me was how it works underneath.
So when AI answers arrived, I started testing them: question by question, language by language.
04 · The bridge
So I built EasyFound to close that gap.
A tool that shows businesses what AI actually says about them, across six AI engines, in English, Malay, Mandarin and Manglish.
And helps them become one of the names it recommends.
The belief behind EasyFound
Every business deserves to be known for what it does best.
At a glance
Janice Pang
Janice Pang is the founder of EasyFound, an AI search visibility (GEO) tool built for Malaysian businesses, by EasyBuzz Sdn Bhd, based in Malaysia.
She works with businesses in Malaysia and beyond. EasyFound tracks six AI engines (ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Google AI Mode) inEnglish, Malay, Mandarin and Manglish.
- Role
- Founder, EasyFound
- Company
- EasyBuzz Sdn Bhd
- Based in
- Malaysia
- Field
- GEO (generative engine optimisation), AI search visibility
- Languages researched
- English, Bahasa Malaysia, Mandarin
- Published studies
- 120
Why I research
“Best” looks different in every business.
What AI needs to see changes by industry, question, city and language. So I study each one on its own terms.
Every industry is judged differently.
For IT firms, ChatGPT repeated location and response times. For factories, it looked for certificates.
See the study →The questionThe details change the answer.
Ask for late-night or halal nasi lemak, and smaller stalls get named.
See the study →PlaceEvery city is its own market.
The same question in KL, Penang and JB named almost entirely different businesses.
See the study →LanguageLanguage changes the search.
Asked to recommend in Chinese, ChatGPT still searched in English almost every time.
See the study →Every study answers one question: what does AI need to see to know what this business does best?
- Dated
- Repeated, not one-off
- Open data
Research
The lab notebook.
Every study states its method and date. Those marked Data come with a downloadable dataset. How the checks work is on the method page.
Is there an AI SEO tool where someone does the fixing for you? (Malaysia)
Read the study →
When customers ask ChatGPT in Manglish, does it recommend different businesses? (Malaysia)
Read the study →
Bila pelanggan tanya ChatGPT pasal katering majlis korporat, apa jawapannya? (Malaysia)
Read the study →- Will ChatGPT recommend a local cybersecurity firm over a global one? (Malaysia)Data
- How can an accounting firm or company secretary get recommended by ChatGPT? (Malaysia)Data
- How can a clinic get recommended by ChatGPT? (Malaysia)Data
- AI visibility monitoring or fixing: which does my business need? (Malaysia)
- How can a software company in Malaysia get recommended by ChatGPT?Data
- Is there a free AI visibility check for my website?
- Which POS system does ChatGPT recommend for a Malaysian café?Data
- We asked ChatGPT for the best nasi lemak in KL. Where did its answers come from?Data
Show earlier studiesShow fewer
- If I update my pricing page, how long until ChatGPT, Gemini and Perplexity show the change?Data
- Can ChatGPT read my online store?Data
- Can an AI-written article get cited by ChatGPT?Data
- Does a Facebook page help ChatGPT recommend my business?Data
- Does a .my domain help ChatGPT recommend my business?Data
- How do AI visibility tools measure whether ChatGPT mentions a brand?Data
- What questions should I ask ChatGPT to see if it recommends my business?Data
- What sources does ChatGPT cite most?Data
- Does ChatGPT search the internet, or answer from memory?Data
- Do I need a website for ChatGPT to recommend my business?Data
- Do I need Malay or Chinese content for ChatGPT to cite my business?Data
- Is my business on ChatGPT? How to check in five minutes
Get in touch
Media, speaking and research enquiries
For interviews and expert comment on AI search, talks and panels, or help with how your business shows up in AI answers. Email me directly; data and methods for every study are available on request.